RECRUIT Retain ROCK

Helping building products leaders find, hire, and keep the people who drive growth — in LBM, kitchen & bath, and construction supply.

Rikka Brandon seated in a chair, smiling

The Building Products Industry’s People Expert

BLD ConnectionNational Association of Home Builders (NAHB)LBM StrategiesCBSNortheastern Retail Lumber Association (NRLA)HBS DealerNational Kitchen and Bath Association (NKBA)Fast CompanyLBM JournalKBISProDealer SummitNational Lumber and Building Material Dealers Association (NLBMDA)

The Reality in Building Products Right Now

You can’t grow a companyif you can’t keep your people.

55%

of LBM dealers say finding and keeping good people remains a serious challenge — drivers, outside sales, and yard roles are hardest to fill. The qualified applicant pool hasn’t kept pace with demand.

Source: LBM Journal, 2026

57%

of Gen Z workers plan to change jobs in 2026 — with pay and career growth topping the list of reasons why. Without a visible path forward, your best young talent won’t wait around to find one somewhere else.

Source: Resume.org Survey, Dec. 2025

70%

of business owners have no succession plan — and only 8% feel fully prepared to hand off leadership. This industry gutted its mid-management layer in the Great Recession and never fully rebuilt it. Most companies still aren’t developing the next one.

Source: JPMorganChase / Chase for Business, 2026

#1

Finding qualified employees has been small business owners’ single biggest problem every year since 2019 — ahead of taxes, inflation and regulation.

Source: NFIB Small Business Problems & Priorities

The problem isn’t that good people don’t exist.It’s that most companies don’t have a system for finding them, keeping them, and turning them into the team that drives growth. That’s exactly what Rikka built her career solving.

The Framework

Rikka helps building products leaders

Recruit.Retain.Rock.

Your Journey Starts Here

How Rikka Can Help You

Rikka Brandon holding the Hire Power book
Learn
Books. Courses. Tools.

The Hire Power book, online courses, and free resources to help you recruit smarter, retain longer, and build a team that rocks.

Explore Resources
Rikka Brandon holding a laptop showing a video call
Work With
Consulting & Coaching.

Done-in-a-day consulting, coaching, and strategic partnerships for building products leaders who are serious about solving their people challenges.

See How We Work
Rikka Brandon speaking on stage
Speaking
Keynotes & Workshops.

High-energy keynotes and workshops for building products conferences, dealer groups, and company events. Rikka brings the room to life.

Book Rikka

Hi, I’m Rikka.

The Building Products Industry’sPeople Expert.

With over 20 years in the building products industry, Rikka Brandon has helped hundreds of LBM dealers, kitchen & bath showrooms, and construction supply companies solve their most persistent challenge: finding, hiring, and keeping the right people.

She’s a bestselling and award-winning author of Hire Power, a sought-after keynote speaker at KBIS, LBM Strategies, and industry events across North America, and the creator of the Recruit, Retain & Rock framework.

Rikka Brandon

What Industry LeadersAre Saying.

By partnering with Rikka, we’re able to provide expert advice and insight on recruiting, hiring and retention to our audience of over nine thousand lumber companies. Out of the thousands of articles we have shared in the past year, Rikka has the number one most read article.

Trent JohnsonRedbook Lumber Data

By implementing the strategies Rikka taught us, we managed to hire 16 new employees in the last two weeks. That is insane for us and it literally could not come at a better time.

Jen MahaffyMedallion Industries

Rikka Brandon has been incredible to work with, offering her insight and expertise in our Design + Business Webinar program here at NKBA. Her presentation style keeps the audience engaged, and her best practices for recruitment and hiring offer deeper perspective for business leaders and hiring teams. We look forward to many future presentations to come!

Angelica HunteNKBA

Most other recruiters — trying to say this diplomatically — are not like Rikka. She is very forthright. She’s a great communicator. She’s very clear. She tells you exactly what to expect, and then does exactly what she tells you she’s going to do. I would say in any industry, that’s pretty rare.

PresidentLumber & Building Materials Wholesale Distributor

Rikka is truly a visionary in her field, and believes that the psychology and strategy of hiring are not exclusive of one another.

Dena Cordova-Jackformer VP of Organizational Development, Kodiak Building Partners

She helped me build a team of 5 outside partners to launch our internal sales and revenue growth initiative.

As I got to know her, I got to know the broad view she has, the amount of contacts, the amount of business experience she has — it’s really impressive. It’s not just, ‘I’ll help you with people.’

Michael RyanFounder & CEO, Sampco Companies

What Rikka did, which totally blew my mind, was she wasn’t just a recruiter who found someone for us. She was a consultant throughout the entire process. She held my hand the whole way and was fantastic. No other recruiter I’ve worked with — or frankly heard of — does it that way.

PresidentWholesale Lumber Distributor

Her professional message and delivery displays her knowledge, passion and commitment to building and improving the LBM industry.

P. Brett ThorneThe Lumberjack · Building The Future Podcast
Hire Power the LBM Edition

Hire Power

The LBM Edition

Hire Power the LBM Edition is for you if:

  • You’re an owner, leader, or HR professional in the Lumber, Building Materials, Building Products, or Kitchen and Bath industry.
  • Your market is highly competitive, or you are struggling to find qualified people to hire.
  • Your LBM business has huge potential, but you’ve lost confidence you can find the people you need to turn that potential into profit.
  • You want to hire the best talent you can afford without a $15,000+ headhunter fee for every hire.
  • You’ve made a hiring mistake (or two!) in the past, and you’re sick of best-guessing your way through hiring.

Ready to stop the revolving door?

RECRUIT. RETAIN.
ROCK.

Whether you need a keynote speaker, a hiring system, or a strategic partner — Rikka has the tools, the experience, and the building products-specific knowledge to help you build the team that drives your growth.