RECRUIT Retain ROCK

Helping building products leaders find, hire, and keep the people who drive growth — in LBM, kitchen & bath, and construction supply.

Rikka Brandon seated in a chair, smiling

The Reality in Building Products Right Now

You can’t grow a companyif you can’t keep your people.

55%

of LBM dealers say finding and keeping good people remains a serious challenge — drivers, outside sales, and yard roles are hardest to fill. The qualified applicant pool hasn’t kept pace with demand.

Source: LBM Journal, 2026

57%

of Gen Z workers plan to change jobs in 2026 — with pay and career growth topping the list of reasons why. Without a visible path forward, your best young talent won’t wait around to find one somewhere else.

Source: Resume.org Survey, Dec. 2025

70%

of business owners have no succession plan — and only 8% feel fully prepared to hand off leadership. This industry gutted its mid-management layer in the Great Recession and never fully rebuilt it. Most companies still aren’t developing the next one.

Source: JPMorganChase / Chase for Business, 2026

The problem isn’t that good people don’t exist. It’s that most companies don’t have a system for finding them, keeping them, and turning them into the team that drives growth. That’s exactly what Rikka built her career solving.

The Framework

Rikka helps building products leaders

Recruit.Retain.Rock.

Your Journey Starts Here

How Rikka Can Help You

Rikka Brandon holding the Hire Power book
Learn
Books. Courses. Tools.

The Hire Power book, online courses, and free resources to help you recruit smarter, retain longer, and build a team that rocks.

Explore Resources
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Work With
Consulting & Coaching.

Done-in-a-day consulting, coaching, and strategic partnerships for building products leaders who are serious about solving their people challenges.

See How We Work
Rikka Brandon speaking on stage
Speaking
Keynotes & Workshops.

High-energy keynotes and workshops for building products conferences, dealer groups, and company events. Rikka brings the room to life.

Book Rikka

Hi, I’m Rikka.

The Building Products Industry’sPeople Expert.

With over 20 years in the building products industry, Rikka Brandon has helped hundreds of LBM dealers, kitchen & bath showrooms, and construction supply companies solve their most persistent challenge: finding, hiring, and keeping the right people.

She’s the author of the #1 Amazon bestseller Hire Power, a sought-after keynote speaker at KBIS, LBM Strategies, and industry events across North America, and the creator of the Recruit, Retain & Rock framework.

Rikka Brandon

What Industry LeadersAre Saying.

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Hire Power the LBM Edition

Hire Power

The LBM Edition

Hire Power the LBM Edition is for you if:

  • You’re an owner, leader, or HR professional in the Lumber, Building Materials, Building Products, or Kitchen and Bath industry.
  • Your market is highly competitive, or you are struggling to find qualified people to hire.
  • Your LBM business has huge potential, but you’ve lost confidence you can find the people you need to turn that potential into profit.
  • You want to hire the best talent you can afford without a $15,000+ headhunter fee for every hire.
  • You’ve made a hiring mistake (or two!) in the past, and you’re sick of best-guessing your way through hiring.

Ready to stop the revolving door?

RECRUIT. RETAIN.
ROCK.

Whether you need a keynote speaker, a hiring system, or a strategic partner — Rikka has the tools, the experience, and the building products-specific knowledge to help you build the team that drives your growth.